We spoke with the pros at Wella Professionals, the hair brand who has a very impressive roster of red carpet hair under their belt already from this season, including Madonna, Michelle Williams, Claire Danes, Emma Stone, Zoe Saldana, Emily Blunt and Shailene Woodley, to get the inside scoop on what hair looks will heat up the red carpet this Sunday.
“We will see a peak in fluid textures and warm tones that suggest effortless elegance and healthy, shiny hair that shows a lot of movement and bounce,” states Wella Professionals Color Ambassador Aura Friedman. “Expensive and Luxurious are words you could use to explain this look – maximize this effect by asking your colorist to use Wella Professionals Haircolor to give you a soft shade with warm undertones that will best complement your skin tone.”
Aura recommends her A-list clientele use Wella Professionals Brilliance Shampoo and Conditioner, which is designed to seal in color while leaving locks irresistibly smooth to the touch.
“Wella Professionals Velvet Amplifier is a red-carpet favorite,” adds Celebrity Stylist Andy LeCompte, “that smoothes the hair surface so it can better prepare the hair for styling.” Andy also uses Wella Professionals Shimmer Delight Shine Spray on his clientele to create the most sheen and expensive looking finish to any end look.
LeCompte predicts that celebs will lean toward classic styles with a play on texture and symmetry. “There will be a lot of deep side parts and loose ponys, bobs and chignons tied to the side.” This style can be customized to accentuate any gown, face shape or hair accessory. “It also lessens the stuffiness of that prom feeling and adds a more up-to-date, laissez-faire feeling.
The options here are endless, but no matter the look, you can use Wella Professionals products to perfect the end look. Apply 3-5 pumps of Wella Professionals Velvet Amplifier hair primer to create an even surface on each and every hair follicle before drying the hair, creating a foundation for the most luxurious looking end-look. To keep a style looking fresh yet modernly undone, use a light-hold hairspray such as Wella Professionals Stay Essential Finishing Spray to hold the hair while keeping an overall sense of liquid movement.
The red carpet arrivals of the 84th Annual Academy Awards®, will be airing February 26th on NBC. Be sure to join Wella Professionals on Twitter and Facebook LIVE during the red carpet arrivals (between 4pm and 7pm EST), along with their special guest panel of hair pros Aura Friedman, Rick Wellman and Mark Garrison to get tips, tricks and commentary on the hair looks of the evening.
Can’t wait till then? Visit the red carpet tab on Wella’s Facebook page for tips and leave questions for their experts to answer.