Sponsored Post: DailyMakeover.com 2012 Oscar Hair Predictions From The Pros

We spoke with the pros at Wella Professionals, the hair brand who has a very impressive roster of red carpet hair under their belt already from this season, including Madonna, Michelle Williams, Claire Danes, Emma Stone, Zoe Saldana, Emily Blunt and Shailene Woodley, to get the inside scoop on what hair looks will heat up the red carpet this Sunday.

Graceful Sheen
“We will see a peak in fluid textures and warm tones that suggest effortless elegance and healthy, shiny hair that shows a lot of movement and bounce,” states Wella Professionals Color Ambassador Aura Friedman. “Expensive and Luxurious are words you could use to explain this look – maximize this effect by asking your colorist to use Wella Professionals Haircolor to give you a soft shade with warm undertones that will best complement your skin tone.”

Aura recommends her A-list clientele use Wella Professionals Brilliance Shampoo and Conditioner, which is designed to seal in color while leaving locks irresistibly smooth to the touch.

“Wella Professionals Velvet Amplifier is a red-carpet favorite,” adds Celebrity Stylist Andy LeCompte, “that smoothes the hair surface so it can better prepare the hair for styling.” Andy also uses Wella Professionals Shimmer Delight Shine Spray on his clientele to create the most sheen and expensive looking finish to any end look.

Angelic Side-Chignons
LeCompte predicts that celebs will lean toward classic styles with a play on texture and symmetry. “There will be a lot of deep side parts and loose ponys, bobs and chignons tied to the side.” This style can be customized to accentuate any gown, face shape or hair accessory. “It also lessens the stuffiness of that prom feeling and adds a more up-to-date, laissez-faire feeling.

The options here are endless, but no matter the look, you can use Wella Professionals products to perfect the end look. Apply 3-5 pumps of Wella Professionals Velvet Amplifier hair primer to create an even surface on each and every hair follicle before drying the hair, creating a foundation for the most luxurious looking end-look. To keep a style looking fresh yet modernly undone, use a light-hold hairspray such as Wella Professionals Stay Essential Finishing Spray to hold the hair while keeping an overall sense of liquid movement.

The red carpet arrivals of the 84th Annual Academy Awards®, will be airing February 26th on NBC. Be sure to join Wella Professionals on Twitter and Facebook LIVE during the red carpet arrivals (between 4pm and 7pm EST), along with their special guest panel of hair pros Aura Friedman, Rick Wellman and Mark Garrison to get tips, tricks and commentary on the hair looks of the evening.

Can’t wait till then? Visit the red carpet tab on Wella’s Facebook page for tips and leave questions for their experts to answer.


CoverGirl Beauty Bar for the MTV Movie Awards

I’ll never say no to an event lounge…and I’ll especially never say no when the lounge is hosted by one of my favorite brands, like CoverGirl.  The MTV Movie Awards were a slight blip on my radar this year, but not really that important since it’s pretty much guaranteed that the awards will be overtaken by Twilight and Harry Potter (and after watching, I was obviously right) so yeah, I was excited to check out what the CoverGirl Beauty Bar, hosted at NINE ZERO ONE salon in West Hollywood, had to offer.

Luckily, my friend Kelsi was working her social media thing in the HPNOTIQ Harmonie lounge, which just might have been the cutest lounge I’ve ever seen.  Seriously, I’m not even really into the whole girlie girl decor thing but everything was purple and sparkly and there were cupcakes and candy everywhere – as someone on a very strict diet at the moment, I had a very hard time controling myself and yes, I did indulge in this ridiculous oreo cheesecake pop that Kelsi said was “truly amazing.” 

Annnyway, there was also a CoverGirl makeup area (with the fabulous Amy Nadine!), a FakeBake spray tan room and WELLA hair care was there (another personal favorite!) on top of random celeb spottings like Rumer Willis, Karina Smirnoff, Stephanie Pratt, Demi Lovato, and the the cute cheerleader from The Hard Times of RJ Berger!

Stephanie Pratt in the HPNOTIQ Harmonie Lounge

CoverGirl product at the CoverGirl makeup station