11.23.2011
Guest Post: Hello Kitty for Forever21 LA Launch Event

I got an invite to the super cute launch of Hello Kitty for Forever21 last week and I knew there was only one person who should cover it for my blog, my friend Devon.  Devon really likes (actually she really LOVES Hello Kitty) so obviously, she was really excited to attend the event at the Forever21 at the Hollywood and Highland mall.  Here’s Devon’s take on the launch event:

It’s 7pm on a Thursday night and there is a line of more than 400 people on Hollywood Blvd. No, it’s not a movie premiere but the launch party of the Forever 21 for Hello Kitty Collection. The party not only gave you access to purchase items from the collection but also featured a nail art station, cupcakes and sweets, and outfits modeled by Kendall and Kylie Jenner as well as Hello Kitty herself! Of course I took advantage of the nail art station (duh!) opting for a peach color and nail art with a Hello Kitty face on one nail and a group of little jewels on another. I had to walk around with semi wet nails so it was hard for me to get my shop on, but don’t worry I was able to snag three shirts that I love! The collection itself is filled with highly wearable items that aren’t in your face Hello Kitty but very subtle hints making it easy to even wear to the office. Of course these items are flying off the racks (and the website!) so head on over to your local Forever 21 and check out the collection. – Devon Heck

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