Greg Lauren for Barneys New York

Greg Lauren for Barneys-2

You guys all know how picky I am about fragrance so, naturally, I was skeptical, but let me tell you…I’m pretty into Greg Lauren for Barneys New York.  If you’re not familiar, Barneys has started a Designer Fragrance Collection (genius!) and Greg Lauren is the second designer to create a custom scent for the iconic store.  Aside from the awesome packaging, the scent boasts a combination of tonka beans, vanilla and marine notes, plus it’s UNISEX (e.g. good for both men and women)…but back to the packaging.  Greg worked to create a completely unique design for each bottle, personalizing each one.  He distressed each bottle cap with a hammer (yes, a real hammer), chlorine, sandpaper and a little paint.  After mounting the “Greg Lauren” label on the front (with intentional creases, folds and tears), he hand-splashed paint onto each bottle and placed pieces of masking tape across it with his name in hand-written Sharpie.  I mean…if this isn’t art, I don’t know what is.  This also makes for a great holiday gift, just saying…