To be honest, I missed most of the THE OSCARS last night due to the fact that I was on a flight back from Miami…and no, I didn’t fly JetBlue or Virgin, so there was no live TV (boooo). By the time I got home, I was exhausted and really just reading through PR pitch emails to decide who I was going to feature as my number one beauty look (Jessica Biel won), but I had the end of the show on in the background.  It was right about the time Ellen started collecting pizza money that I looked up because, I mean, how funny is that?  She approached LUPITA NYONG’O, who clearly didn’t have any cash on her (why would she?), when I saw it happen: she gave Ellen her lip balm.

As a former publicist, I immediately thought “OH MY GOD, THAT BRAND IS SOOOO LUCKY.  Hello, free celebrity spokesperson!”

So what was the lucky brand?  CLARINS.  Lupita handed Ellen Clarins HydraQuench Moisture Replenishing Lip Balm, which simultaneously started the hash tag #LupitasLipbalm, also selling out the product overnight.  Don’t worry it’s back in stock if you click the below image: