So I’m really loving this new campaign from Bobbi Brown. This spring, Bobbi is launching a campaign called Pretty Powerful, celebrating Bobbi’s belief that all women possess natural beauty, and with the right tools, are empowered to a higher level of pretty. The campaign will feature real women, or “Friends of Bobbi,” and their before/after photos, videos and testimonials as the centerpiece content of the campaign, which will live on BobbiBrownCosmetics.com/prettypowerful.
As part of the campaign, Bobbi Brown will be launching a video contest- she wants to hear how YOU go from “pretty” to “POWERFUL” while using Bobbi Brown Cosmetics. Now through February 9th, makeup devotees are invited to share their stroies and tips via video.
What do you win? 15 finalists will win a personalized selection of Bobbi Brown Cosmetics and the new Color Stripscollection to create a second Pretty Powerful video submission. In March, the gallery of finalist videos will be open to public voting on Bobbi’s site. Bobbi will then hand pick three grand prize winners, who will be flown to New York City for a master class and brunch with Bobbi!
A bonus? For every vote cast in the contest, Bobbi Brown will donate $1 to Dress for Success– an organization that provides underprivileged women with interview suits and career development advice!