So I’m really loving this new campaign from Bobbi Brown. This spring, Bobbi is launching a campaign called Pretty Powerful, celebrating Bobbi’s belief that all women possess natural beauty, and with the right tools, are empowered to a higher level of pretty. The campaign will feature real women, or “Friends of Bobbi,” and their before/after photos, videos and testimonials as the centerpiece content of the campaign, which will live on BobbiBrownCosmetics.com/prettypowerful.
As part of the campaign, Bobbi Brown will be launching a video contest- she wants to hear how YOU go from “pretty” to “POWERFUL” while using Bobbi Brown Cosmetics. Now through February 9th, makeup devotees are invited to share their stroies and tips via video.
What do you win? 15 finalists will win a personalized selection of Bobbi Brown Cosmetics and the new Color Stripscollection to create a second Pretty Powerful video submission. In March, the gallery of finalist videos will be open to public voting on Bobbi’s site. Bobbi will then hand pick three grand prize winners, who will be flown to New York City for a master class and brunch with Bobbi!
A bonus? For every vote cast in the contest, Bobbi Brown will donate $1 to Dress for Success– an organization that provides underprivileged women with interview suits and career development advice!
So how 2010 is this- Bobbi Brown, cosmetic genius, will be hosting a Twitter Q&A today from 12:30 – 1PM EST. It’s a rare opportunity to chat with Bobbi and really tap into her beauty expertise. Make sure to visit @AskBobbiBrown onTwitter to get all your beauty questions answered.
Plus, the Q&A is open for everyone to particpate – simply tag questions with #PrettyPowerful and a teaser for a spring initiative will be unvelied as well!
So I’ve been toiling over this question: if I had unlimted funds, what would be the ULTIMATE beauty gift to give my loved ones? The answer? Well, I turned to some of my favorite TotalBeauty bloggers for their top picks. I have to say, I want pretty much everything that they listed (as expected) and I’m sure you will to. Enjoy!
SickaThanAverage.com: “La Mer has some amazing gift sets –the Signature Collection is a nice one since it includes a travel-sized Creme de le Mer, Lifting Face Serum and Eye Concentrate. It’s the kind of gift anyone can appreciate, regardless of their age, personal style, etc.”