So you all know I’m a sucker for a beauty company that incorporates charity into their campaigns. Angela Kinsey, who also plays “Angela” on The Office, played Nice ‘n Easy’s “Guardian Girlfriend” (aka Gigi), and actually stood in New York City’s Grand Central Station last week to surprise those who passed by via an interactive mirror. Hilarious. This is why I miss New York, people. When women (and some men!) stopped to check out their reflection, Angela magically appeared to give them hair color feedback and tips. Shock therapy anyone? I can only imagine the crazy reactions that people had.
Naturally, Clairol compiled all the amazing reactions into a video. DUH. Bonus? Each time the video is shared, Nice ‘n Easy will donate $1 to Dress for Success (up to $50,000) and they’ll also donate their product to the charity to help women look their best. You really can’t beat a ridiculous video and charity.
Also, make sure to read my good friend Aly’s review of the campaign…um, does she not look just like Angela?!