How To Protect Your Hair Color

nexxus color assure

When you finally find a hair color that you love, you gotta protect that sh*t…

When I first found out about hair primers I was all “wait, seriously?  Another primer that I ‘have’ to use?  Give me a break” but then I actually tried it…and yeah, it’s pretty awesome.  The Nexxus Color Assure Pre-Wash Primer is a “pre-cleanse” treatment, which essentially just means that you put it on your hair before you shampoo.  The product serves as a shield to protect your color by repelling water, it’s that simple.

You apply 1-2 drops into your palm, and smooth it onto hair before you shampoo.  Begin and focus on the tips and massage up towards the roots.   I was a little confused the first time I tried this but your hair should feel soft and silky, not saturated, once the product is applied. I’m into it.

What do you guys think? Would you use a hair primer to protect your color?


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