Kiehl’s Since 1851’s 4th Annual LifeRide for amfAR Finale in LA!

life ride

If you’re in the LA area today, you need to stop by The Grove from 12-3pm.  Kiehl’s (one of my favorite brands ever) has embarked on a nine-day philanthropic motorcycle ride from Seattle to Los Angeles, to raise funds and awareness for amfAR, The Foundation for AIDS Research.

The finale (at The Grove) will include a celebrity ride up, a check presentation ceremony with Global Fundraising Chairman Sharon Stone (!), performances by Kelis and DJ Spinderella, an interactive photo booth with Harley-Davidson, temporary tattoo artists and more. The event is free and open to the public.

Kiehl’s will also offer a Celebration Discount of 15% off all purchases, with the exception of charitable products and value sets, all day TODAY, and will donate that 15% difference to amfAR, up to the $125,000 total donation.  Take advantage of the discount, guys!  Check out some of my favorite Kiehl’s products HERE.


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