01.19.2009
No Frizz by Living Proof

So you may have heard some chatter on this hot new commodity: No Frizz by Living Proof. It won an Allure magazine Beauty Breakthrough and is all the buzz in the beauty world!

What it is: a new hair product line that fights frizz for all hair types and textures.

What it does: M.I.T scientists created PolyflouroEster, a molecule that forms a lightweight barrier on hair to ward off fluff-inducing moisture and eliminate flyaway-causing friction.

The verdict: A-MAZING. I don’t think I’ve EVER been more impressed with a hair product in my entire life. I was skeptical at first, especially when it said that you can’t apply too much product. Really? I’ve never found that statement to be true- especially since my hair is coarse but I don’t have that much hair, so it gets weighed down very easily. So I decide to follow the instructions and have faith…after blow drying, I was truly astounded. My hair, which I normally have to blow dry and then flat iron to get the frizz out, was almost completely frizz-free. No joke.

This life-changing product comes in several different formulations depending on your hair type and whether or not you want curly or straight hair. $24 each on QVC.com
**They will also be available at Sephora and Sephora.com starting February 15th!

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