You know I love me some serious skincare, which is exactly why Own products totally fascinate me.  The line is a natural skin care collection that uses CLA, a derivative of the safflower plant, to fight all three causes of aging in all three layers of the skin.  In clinical studies, CLA is proven to be as effective as retinol – without the harmful side effects.  Oh, and get this, they have a crazy awesome App, My Own, which uses facial-recognition technology to track 50 points on the face and analyzes a photograph of the user.  The app then provides a clinical evaluation of the major signs of aging, along with nutrition, wellness and beauty recommendations based on individual aging results.  What’s the secret?  The app assesses signs of aging by configuring the number of fine lines, deep-set wrinkles, percentage of pigment and number of age spots. Those numbers are then compared to others in a similar age group.

Upon the evaluation, you’ll receive a side-by-side comparison of the current submitted photo and a photo of what you could look like after following a recommended skin care and wellness regimen. There’s also a tracking tool, which lets you see how your complexion changes over time, motivating you to keep up the recommended skin care and wellness regimen. Own also encourages lifestyle modification tips, like sleeping on silk pillowcases to forestall wrinkles and eating potassium-rich foods to decrease pigmentation.  It’s just weird science, if you ask me, but I’m into it.