So a few weeks ago, I was asked to participate in an amazing Ralph Lauren campaign called Pink Pony 100 Bloggers Unite Against Cancer. I was super excited (and honored) to be included as one of the 100 bloggers and also super excited to help in the fight against cancer. For those who don’t know, the Pink Pony Fund was started in 2000 with a mission to reduce disparities in cancer care in medically underserved communities and ensure that treatment is available during the more curable stages.
This year Ralph Lauren is celebrating the 10th anniversary of the Pink Pony campaign, quite an accomplishment, and it’s not just the blogger campaign that makes this news exciting. There will be a luxury auction hosted on CharityBuzz..com that will run from October 1st until October 21st and 100% of the proceeds from the auction will benefit the Pink Pony Fund. OR you can text to donate: PINKPONY to 501501 will automatically donate $10 to the cause. AND, on October 3rd and 4th, 100% of all net proceeds received from Pink Pony product sold at Ralph Lauren stores and on RalphLauren.com will benefit the Pink Pony Fund.
Also check out AOL’s StyleList.com to see the other 99 bloggers model their Pink Pony T-shirt.