Reader Question: How do I choose the right bronzer?

Kylie Jenner

Hi Jamie,

I’m pretty fair-skinned and I always end up buying bronzer that I think will work for me (the whole point being it makes you darker) but it ends up being TOO dark, and I look crazy. How do you choose the right shade?!  Help.



Hi C!

I, as a fellow pale girl, feel your pain. I look back at certain photos from right after college (when I started trying out bronzer) and I gasp at how ORANGE I look. Like crazy Jersey Shore status…it’s not great.  But here’s some rules to follow when it comes to choosing bronzer.

Find a bronzer that’s only 2-3 shades darker than your natural skin tone: If you go any darker than 2-3 shades (even 3 is a lot for fair skin), you will INSANE. Trust me.

Fair skin: look for peachy/bronze hues – you want warmth.

Medium/olive skin: look for golden brown shades of bronze.

Dark skin: you can go for a rich bronze with orange undertones (because it won’t show up orange on your skin, like it will for us pale people)

Apply lightly at first: You can always build it up!  What I usually do is I”ll apply a little just where the sun would hit your face (the bridge of your nose, cheek bones, hairline) and then I walk away and look at myself in another mirror with different lighting.  If all looks good, I apply just a little bit more and test it again.  Good Lighting is KEY for seeing exactly how you are going to look outside your house.


Good luck! xo


Read more Reader Question posts


Leave a Reply

Your email address will not be published. Required fields are marked *