So I had the pleasure of attending a beauty press event for Liz Earle a few years back and I have to admit that after hearing her speak, I developed a small girl crush on the skincare mogul. Liz Earle products are smart, point and case. Each ingredient (nearly all fair-trade) are thought out and serve a unique purpose and really, what more can you ask for with your skincare products? Liz did me the honor of answering three questions which I happily share with you, my readers.
Q: What advice would you give to someone who wants to start their own skincare line?
A: Know your subject inside and out, upside down and back again. There is so much of value to learn, and going into something without heaps of research and genuine knowledge is not a good idea. “Crawl, walk, run” is my motto and it basically means don’t rush anything and take your time to make sure that everything you do is right to everyone involved.
Q: If you could give your 24-year-old self any advice, what would it be?
A: I would tell myself to use a skincare routine which is simple, dependable and effective, and cleanse, tone and moisturize twice a day. Skincare should be a fuss-free pampering experience – and it shouldn’t cost the earth either. As a life-long sufferer of eczema, I had tried just about every skincare range on the market before co-founding the Liz Earle Naturally Active Skincare range. If I could tell my 24-year-old self one more thing, it would be to use a skincare range packed with botanicals, herbs, plant oils and vitamins. (It’s a shame I don’t have a time machine!)
Q: What do you see as the next big trend in skincare?
A: An interesting trend that I have noticed developing momentum within the beauty industry is a focus on back to basics, high performance skincare. With an emphasis on cleanse, tone, moisturize, and a focus on products which offer double dosage properties. Many of our customers contact us to tell us that they love our range so much because our products are mult-purpose essentials. For example, our Cleanse & Polish removes every trace of makeup (even on the eye area), cleaning the skin and gently exfoliating all in one simple pump. I think multi-tasking skincare is going to continue to thrive.
To learn more about Liz and her product line, check out LizEarle.com.