So I’ve been hearing a lot of buzz about the LA-based charity organization, The Beauty Bus Foundation lately. And when I hear about one of my favorite reality TV stars teaming up with a great store like Sephora, I need to report it. Whitney Port kicked off the “Kiss for a Cause” initiative here in LA. The three week-long initiative benefits The Beauty Bus Foundation, a non-profit dedicated to enhancing the quality of life for homebound, terminally or chronically ill people and their primary caregivers by bringing beauty into their lives. During the promotion, Sephora is inviting its clients to try one of fall’s hottest trends- the bold, red lip and donate their kiss to the in-store collage. Whit was among the first to donate her kiss, choosing Make Up Forever’s Rouge Artist Intense Lipstick in #42, Moulin Rouge as her favorite shade.
Wanna get in on the action? From now until September 15th, $1 of every qualifying red lip purchase at Sephora will be donated in support of The Beauty Bus Foundation, up to $25,000. Check out your local Sephora store to find out which red lip products make the cut.