I’ve been pretty much ignoring Fashion’s Night Out this year, just like every year, but when I saw this news, it totally caught my attention. NARS created the limited-edition Silvery Odyssey collection featuring Via Crispi Larger Than Life Long-Wear Eyeliner (a fave!) and Space Odyssey Nail Polish. The metallic silvery colors are celebrated in the campaign image, taken from the archives of famed photographer, Guy Bourdin (another fave). Bourdin is one of the most significant fashion photographers of the 20th century and also a personal favorite of Francois Nars himself.
On Thursday, September 8th (Fashion’s Night Out), NARS will post Bourdin’s arresting image on their Facebook wall and encourage fans to “Like” the image and on Twitter, NARS followers can tweet their support using the hash tag #SilverOdyssey.
For all who participate, NARS will make a donation to the New York City AIDS Fund, the official charity of Fashion’s Night Out in New York.