Because, while Korean beauty is all about 10-step routines and adorable packaging, Japanese beauty – aka J–Beauty – is about simple skincare with results.
Plus an amazing Shiseido giveaway!
This month marks my blog’s 12th (yes twelve!) year anniversary (blogiversary, if you will), and I couldn’t be more thrilled to celebrate…and, of course, THANK you guys with a Shiseido giveaway. Scroll down for that, but first I wanted to talk a little about Japanese beauty, a.k.a J-Beauty.
By now we’re all familiar with Korean beauty (K-Beauty), but what you might not be noticing (ahem, it’s been around waaay longer) is the fact that Japanese skincare brands (like Shiseido) have dominated the beauty market for decades.
“In comparison to Korean beauty, which is known for its fun packaging and of-the-moment formulas and colors, J-Beauty is centered around quality manufacturing, understated opulence, and groundbreaking science and technology,” explains Frances Grant, senior vice president of marketing for Shiseido Cosmetics America (via Fashionista)
J-Beauty is all about centuries-old tradition.
J-Beauty is all about less steps, but with more intention…with an emphasis on your nighttime skincare routine.
J-Beauty is all about smooth texture and soft skin.
J-Beauty is all about gentle skincare. They rarely use abrasive face scrubs.
J-Beauty is all about staying out of the sun. Japanese women understand that the sun is bad for your skin at a really early age and that it’s the number one source for aging skin.
Now…let’s talk about one of my favorite J-Beauty eye creams: Shiseido Benefiance WrinkleResist24 Intensive Eye Contour Cream.
This luxurious best-seller helps fight visible signs of aging around the eyes and, honestly, I was shocked at how amazing this cream feels once applied! It’s super hydrating and silky smooth. In addition to helping fight those pesky crow’s feet, this eye cream also targets four more types of eye wrinkles: corner creases, under-eye wrinkles, lid creases, and vertical lines…all with the brand’s patented WrinkleResist24 ingredients.
And, because you know I love a good consumer survey, the brand did research on 97 women and found:
– 98% said they love this eye cream
– 97% said skin feels smoother
After 1 week:
– 99% felt moisture improved
– 97% felt smoothness improved
– 93% noticed skin became vibrant
After 4 weeks:
– 82% felt their face appeared more youthful
Tell me, will you try this J-Beauty eye cream? I seriously LOVE it.
I’m giving away TWO Shiseido Benefiance WrinkleResist24 Intensive Eye Contour Creams – two winners!
(valued at $60 each)
U.S. only. 18+ to win.
Thank you to Shiseido for sponsoring this post