Here’s Why You Need to Know About J-Beauty (+ a Shiseido giveaway!)

Because, while Korean beauty is all about 10-step routines and adorable packaging, Japanese beauty – aka JBeauty – is about simple skincare with results.

Plus an amazing Shiseido giveaway!

This month marks my blog’s 12th (yes twelve!) year anniversary (blogiversary, if you will), and I couldn’t be more thrilled to celebrate…and, of course, THANK you guys with a Shiseido giveaway.  Scroll down for that, but first I wanted to talk a little about Japanese beauty, a.k.a J-Beauty.

By now we’re all familiar with Korean beauty (K-Beauty), but what you might not be noticing (ahem, it’s been around waaay longer) is the fact that Japanese skincare brands (like Shiseido) have dominated the beauty market for decades.

“In comparison to Korean beauty, which is known for its fun packaging and of-the-moment formulas and colors, J-Beauty is centered around quality manufacturing, understated opulence, and groundbreaking science and technology,” explains Frances Grant, senior vice president of marketing for Shiseido Cosmetics America (via Fashionista)

J-Beauty is all about centuries-old tradition.

J-Beauty is all about less steps, but with more intention…with an emphasis on your nighttime skincare routine.

J-Beauty is all about smooth texture and soft skin.

J-Beauty is all about gentle skincare. They rarely use abrasive face scrubs.

J-Beauty is all about staying out of the sun.  Japanese women understand that the sun is bad for your skin at a really early age and that it’s the number one source for aging skin.

Now…let’s talk about one of my favorite J-Beauty eye creams: Shiseido Benefiance WrinkleResist24 Intensive Eye Contour Cream.

This luxurious best-seller helps fight visible signs of aging around the eyes and, honestly, I was shocked at how amazing this cream feels once applied! It’s super hydrating and silky smooth.  In addition to helping fight those pesky crow’s feet, this eye cream also targets four more types of eye wrinkles: corner creases, under-eye wrinkles, lid creases, and vertical lines…all with the brand’s patented WrinkleResist24 ingredients.

And, because you know I love a good consumer survey, the brand did research on 97 women and found:

– 98% said they love this eye cream
– 97% said skin feels smoother

After 1 week:
– 99% felt moisture improved
– 97% felt smoothness improved
– 93% noticed skin became vibrant

After 4 weeks:
– 82% felt their face appeared more youthful

Tell me, will you try this J-Beauty eye cream? I seriously LOVE it.



I’m giving away TWO Shiseido Benefiance WrinkleResist24 Intensive Eye Contour Creams – two winners!

(valued at $60 each)

a Rafflecopter giveaway

U.S. only. 18+ to win.


Thank you to Shiseido for sponsoring this post

8 thoughts on “Here’s Why You Need to Know About J-Beauty (+ a Shiseido giveaway!)

  1. Pingback: This Flat Iron Won't Fry Your Hair (+ a giveaway!) - Honestly Jamie

  2. Happy 12th blogiversary! Congrats! I am so excited about this giveaway. I am a HUGE fan of Asian beauty products. Thanks!

  3. Shiseido has products that work on anti-aging and repair of your skin. They are easy to use and offer many benefits with their luxurious lineup of Japanese skincare.

  4. Amazing post! I thing this is the best beauty checklist. With the help of these products one can get beautiful and glowing skin. I would like to add my favorite product revitol eye cream in your make up routine. Its a dark circle treatment you would need to combat the dark patches under your eyes. Its a must try!

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